ABOUT

I'm Zainab, a creative director and editor based in Melbourne. I have ten years of experience across brand campaigns, TV, film, and documentary.

My practice is built on rhythm and instinct. I come from editing, which means I think in time: in the beat between cuts, the weight of a pause, the feeling a frame holds just before it changes. That sensibility shapes everything I make, whether it's a brand campaign, a festival promo, or a documentary.

I have high standards for what a visual story should do, and I hold that standard all the way to the last frame.

With roots in the Middle East and years of work across Doha, Melbourne, and beyond, I bring a perspective that's honest, textured, and rarely predictable.